Top 5 iOS Business Apps in Nigeria - Q2 2023

In the second quarter of 2023, the top five business apps on iOS in Nigeria demonstrated distinct trends in downloads, revenue, and active users. Here's a closer look at their performance:

WhatsApp Business saw a fluctuating trend in weekly downloads, starting at approximately 22.8K in late March and peaking at around 28.8K in early June. The app's weekly active users steadily increased from 255K to nearly 286K by the end of June.

Google Chat experienced a consistent rise in weekly downloads, beginning at 11.6K in late March and reaching about 12.8K by the end of June. Active users also showed an upward trend, growing from around 88.7K to 102K over the quarter.

Zoom Workplace had a mixed performance. Weekly downloads started at 6.7K, saw a dip, and then recovered to around 7.8K by mid-June. The app's weekly revenue peaked at $1.4K in late May, while active users fluctuated, ending the quarter at approximately 23.1K.

LinkedIn: Network & Job Finder maintained a steady download rate, starting at 5.2K and peaking at 6.4K in mid-June. The app's weekly revenue varied, reaching a high of $10.1K in late May. Active users remained relatively stable, hovering around 78.4K by the end of June.

Meta Business Suite experienced varied download numbers, beginning at 7.2K in late March, dipping, and then stabilizing at around 3.4K by the end of June. Active users showed a positive trend, increasing from 53.8K to about 56.8K over the quarter.

These insights, sourced from Sensor Tower, provide a snapshot of the performance of the leading business apps on iOS in Nigeria. For more detailed analysis, visit Sensor Tower.